Creating a multifarious global corporate identity

Librus Holdings LLPBrand Identity, Marketing Collateral

We created a visual representation of the images, colours to help us get to the elements required for the logo to jot down to what works and what does not.

Designing a new identity for a brand to make it recognisable and transferring the appropriate message is a great responsibility. What we did for Librus Holdings LLP is something similar. Librus is a company that has ventured into diversified business portfolio and spanned across various industry verticals. What the brand was looking out for was a corporate brand identity encompassing and consolidating all its current and future services.


We were faced with a challenging brief. The client wanted a brand logo design that would intertwine the personality traits of four zodiac signs namely Libra, Virgo, Pisces & Taurus. We were tasked with developing a comprehensive brand identity that would strategically position and differentiate the new company from other players in the market. This was followed with a serious amount of work and an aggressive timeline.


Keeping in mind the brief, we proceeded to create logo design options stitching together all the zodiacal traits that Librus stands for – emotionally grounded, loyal, fearless, elegant, and psychologically aggressive. After several rounds of design sketches, the client finally settled on design that turned out to be the perfect combination.

Brand Identity
Logo Design | Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity

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Librus Holdings LLP
Brand Strategy, Brand Design
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Brand Identity, Marketing Collateral

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