Refreshing a corporate financial services brand for the global market

Pranjal Corporation Pvt LtdBrand Architecture, Brand Identity

Despite being in the business for more than two decades, the company felt that they were somewhere lacking in their brand strategy that would help them to pose them as the leaders in corporate advisory & investment banking services in the Indian market and global market.

challenge

The start of the brand identity strategy

Pranjal needed reinvigoration to remain competitive in a changing market scenario. They needed to have a contemporary feel to their brand identity.  After a brand audit, we suggested them to go for an end-to-end rebranding activity.  This was advised to update and enhance the brand with a renewed focus.

Our first task as a part of our brand refresh exercise was to help them communicate the bigger picture to their clients. This helped us portray their legacy and industry expertise.

solution

The need for the new logo design

To start with we did a logo refresh. The earlier logo was designed with a pearl shell and the name of the company.  It was not helping them to convey the industry niche they belonged to. At the same time, it was not even supporting their plans of being a forward-thinking organisation.

A few sessions of creative ideation and we arrived at the perfect combination. The new brand logo design amalgamated their services, the bond with their patrons, future growth and initial letter of their name ‘P’. The font of the logo was also shifted from the Serif Pro to a more concise and professional Playfair Display.

We also did a revamp of their website with respect to the site architecture and content. This improved their communication and digital accessibility for their key target audiences. Along with, we also created brand communication collaterals for effective marketing of the brand.

How can we help you?

Let’s get in touch and grow together

Their support to help us in rebranding our company has been exceptional. They are creative, well learnt and handle activities from a strategic perspective which would benefit the brand in the long run too.

Mr. Ankur Jain
Director, Pranjal Corporate Services Pvt Ltd
Digital Design
Marketing Collateral
Marketing Collateral
Client
Prabin Agarwal
Date
2017
Services
Brand Strategy, Brand Design
Our Role
Brand Architecture, Brand Identity

Let's Get In Touch!