Shaping a new brand to align the supply-chain industry
WholescaleBrand Identity, Marketing Collateral
Wholescale is a new age wholesale company dealing in food and grocery items like rice, pulses, sugar, oilseeds etc. for managing retail logistics and providing quality products at fair & accurate prices.
It provides innovative digital solutions to retailers to remove the information disparity in the supply-chain industry. The sole motive of the brand is to enable the kirana stores to emerge their business with the access to right information about products, prices and promotions.
Upon receiving the initial brief, we did our research which is the critical stage in logo design process to ensure the logo differs from every competitor in the market. Since the company is having its offline venture and is in the process of launching its mobile application too, we had to create a brand strategy that would work across for both the models.
We created three logos trying to bring out the concept by intertwining different elements for each of the logos. The selected option was the perfect rendition of growth and scalability that the brand offers to their client’s business. It also captures brand letters ‘S’ and ‘C’ while the letter ‘W’ is designed to symbolise an upward moving graph emphasising prosperity.
The typography chosen also ensures that each letter is given equal space to stand-out which helped us highlight the fair and transparent nature of the brand. The primary colours chosen were slightly bright and vibrant Orange and Yellow to ensure that they are never overpowered by other colours and helps in flexibly communicating different moods/tones.
Other than the logo, we also build a relevant and easy navigation website to better communicate about their services and digital platform. To give better idea to the retailers about why they should choose Wholescale, we also developed a retailer aid and retailer box. Through these, we talked about the multiple benefits that retailers will get, the reasons about why they should buy from Wholescale, mobile application features and an easy registration process.