Digital Assets

Websites and Apps

Website and Apps are communication mediums that contain and give out specific information about the organization or a brand. It is tailored to its target audience. At PCW we build these by keeping a definite objective in mind.

A website or an app can serve multiple business objectives like selling products and services, providing company information, pushing marketing campaigns etc.

We create Websites and Apps of the following types:

Introduction

A digital brand experience is built around ubiquity, seamlessness and personalization. A digital asset acts as an ecosystem uniting products, services and experiences, inside as well as outside organizations.

With the advent of these digital assets, a brand has the opportunity to connect and reach out to a larger pool of its target audiences.

A brand’s e-commerce website & App is an online brand communication medium that facilitates online transactions of goods and services through means of the transfer of information and funds over the internet. With a single website or an app, anything and everything that a transaction needs, can be executed online.

The purpose of an e-commerce website and app is to put the customer at center of the retail experience. It also enables them to keep up with their products/services offered. It also offers a highly personalized shopping experience and hence take the customer relationship to an extended level.

E.g.- Myntra, Jabong

A brand website or an app is where the brand strategy comes  in full force and in the most representative way. Such websites are created with the objective to create awareness, interest and liking for the brand’s product and services.

The informational elements could be in the form visual images of the product, creative videos, product/service information, its uses, etc. information that results in creating a liking or preference towards the brand’s products or services.

A corporate website or an app is a medium that helps the target audience get the whole story about you and your business activities.

One of the many purposes of a corporate website or app other than emphasizing on the business performance, corporate news, staff and social responsibility is to make its target audience aware of the company. Nothing that is flattery but plenty of reputation, ethics and trust.

Such a website or an app is intended for a wide array of stakeholders such as shareholders, customers, investors, media, government bodies as well as prospective employees.

Every brand campaign is bought to life through various ATL and BTL marketing activities. Such activities lead to a tremendous amount of data generation created pre, post and during the campaign.  A campaign website brings together such information at one place.

In this digital world it has become vital businesses to make digital collaterals to ensure information can be easily accessed at the click of a button. We help you create the following types of collaterals namely:

Presentations decks help convey a wide variety of information. A great presentation is one which has a seamless content flow, a great story and a great design which engages attention. We help you build sales presentations, investor decks, product presentations, etc.

Gone are the days when boring black and white mailers did the job. With the rise in the use of email marketing, it is even now important to create mailers that are distinct & unique. From concept to copy to design it all matters now to ensure there is a good click through and open rate for a mailer. We make use of modern design, brand-based copy and motion visuals to ensure your mailers always stand out.

Videos act currently the most powerful creative medium to help you achieve your marketing and brand objectives. We help you create corporate videos, video presentations, infographic videos, product videos, white board videos, commercial videos, etc. formats.

How can we help you?

Let’s get in touch and grow together

Their support to help us in rebranding our company has been exceptional. They are creative, well learnt and handle activities from a strategic perspective which would benefit the brand in the long run too.

Mr. Ankur Jain
Director, Pranjal Corporate Services Pvt Ltd

Looking to create your digital assets?